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Sunday 05th 2010f September 2010

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BREAKING NEWS

How to optimise personalised customer marketing strategies

Another paper from Angus Jenkinson: Learning from integrated marketing: How to optimise personalised customer marketing strategies (Part 2, Journal of Direct, Data and Digital Marketing Practice, VOL.8 NO.4 PP 319–335). Available from the IDM website for members or on this link Ingenta site

Planning and evaluating communications paper

The Journal of Targeting, Marketing and Management has a detailed paper by Angus Jenkinson that goes into aspects of Open Planning: Planning and evaluating communications in the integrated organisation (2007, JTMAM_15.1) Planning and evaluating communications paper

Optimising communications

A paper by the Open Planning project team principals, Angus Jenkinson, Kevin Bishop and Branko Sain is now on the website. It also features a case study of the the NSPCC, whose Director of Communications, John Grounds, was an active member of the Best Practice Group Papers and Cases

FUTURE EVENTS

future events

New Centre for Integrated Marketing website

From 1st December, in association with the new University of Bedfordshire, there is a revamped and more friendly website for the CFIM. Same address, new feel. There are many great papers and cases here. more

Links

Sponsors' Links

To help you access further information and resources related to Open Planning we have selected the following links, divided into Sponsors, Related sites - Participating organisations and Other sites of interest.

CIM - Shape the Agenda

Each quarter CIM will present a new Agenda addressing a major topic for marketers today.

www.shapetheagenda.com

Centre for Integrated Marketing

The Centre For Integrated Marketing, Luton Business School, is a centre of knowledge and excellence in the discipline of Integrated Marketing. Its mission is to serve the top 500 advertisers and their agencies.

www.integratedmarketing.org.uk

Stepping Stones

Consultancy that provides research, audits, strategy, change management and integrated tools to achieve brand and organisation development, alignment and excellence.

www.stepping-stones.org

IBM Business Consulting Services

www-1.ibm.com/services/bcs

Brodeur Worldwide

Brodeur Worldwide is a global marketing communications company, specializing in strategic public relations for technology-driven companies.

www.brodeurww.com

MindShare

Media Investment Management agency.

www.mindshareworld.com

CRICKET Brand Communications

CRICKET is a brand communications company. We champion the concept of brand as a strategic driver. We offer a variety of brand consultancy and brand engagement tools and services.

www.cricket-ltd.com

Mercier Gray

Multi-disciplinary graphic design consultancy

www.merciergray.com

Related Links

Participating organisations:

Other Sites of Interest

IPA

The IPA is the trade body and professional institute for leading agencies in the UK's advertising, media and marketing communications industry.

www.ipa.co.uk/awards

APG

The Account Planning Group champions new thinking by enabling new publications on the subject of planning, and celebrates the practice of excellent planning in its biennual Creative Planning Awards.

www.apg.org.uk

WARC

The World Advertising Research Center (WARC) is the leading supplier of information, knowledge, insight and data to the global marketing, advertising, media and research communities.

www.warc.com

The Web Site Developer

SugarShaker

SugarShaker is an agency specialising in online marketing and web design. SugarShaker delivers user-centric solutions that balance design, standards compliance and usability to help clients become more attractive to customers.

www.sugarshaker.com

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