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Sunday 18th 2018f March 2018



Thought for the Day

"Failure is art of learning, and we have to enjoy that art." Written in 2011 by Abbas Pachmarhiwala --- India

The Centre for Integrated Marketing goes independent

As of June 3rd 2011, the Centre for Integrated Marketing became independent of the University of Bedfordshire. The Centre led the research project featured on this site. At the time of the research, we were a leading research centre of the University (then called Luton). Centre for Integrated Marketing

Revolutionary added value

"I think your work on the Open Planning is the most revolutionary value addition to the marketing industry in a long time" says Frank Maina, Head of Mobile, 3Mice


future events


Sponsors' Links

To help you access further information and resources related to Open Planning we have selected the following links, divided into Sponsors, Related sites - Participating organisations and Other sites of interest.

CIM - Shape the Agenda

Each quarter CIM will present a new Agenda addressing a major topic for marketers today.

Centre for Integrated Marketing

The Centre For Integrated Marketing, Luton Business School, is a centre of knowledge and excellence in the discipline of Integrated Marketing. Its mission is to serve the top 500 advertisers and their agencies.

Stepping Stones

Consultancy that provides research, audits, strategy, change management and integrated tools to achieve brand and organisation development, alignment and excellence.

IBM Business Consulting Services

Brodeur Worldwide

Brodeur Worldwide is a global marketing communications company, specializing in strategic public relations for technology-driven companies.


Media Investment Management agency.

CRICKET Brand Communications

CRICKET is a brand communications company. We champion the concept of brand as a strategic driver. We offer a variety of brand consultancy and brand engagement tools and services.

Mercier Gray

Multi-disciplinary graphic design consultancy

Related Links

Participating organisations:

Other Sites of Interest


The IPA is the trade body and professional institute for leading agencies in the UK's advertising, media and marketing communications industry.


The Account Planning Group champions new thinking by enabling new publications on the subject of planning, and celebrates the practice of excellent planning in its biennual Creative Planning Awards.


The World Advertising Research Center (WARC) is the leading supplier of information, knowledge, insight and data to the global marketing, advertising, media and research communities.

The Web Site Developer


SugarShaker is an agency specialising in online marketing and web design. SugarShaker delivers user-centric solutions that balance design, standards compliance and usability to help clients become more attractive to customers.

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