How to optimise personalised customer marketing strategies

Another paper from Angus Jenkinson: Learning from integrated marketing: How to optimise personalised customer marketing strategies (Part 2, Journal of Direct, Data and Digital Marketing Practice, VOL.8 NO.4 PP 319–335). Available from the IDM website for members or on this link Ingenta site

Planning and evaluating communications paper

The Journal of Targeting, Marketing and Management has a detailed paper by Angus Jenkinson that goes into aspects of Open Planning: Planning and evaluating communications in the integrated organisation (2007, JTMAM_15.1) Planning and evaluating communications paper

Optimising communications

A paper by the Open Planning project team principals, Angus Jenkinson, Kevin Bishop and Branko Sain is now on the website. It also features a case study of the the NSPCC, whose Director of Communications, John Grounds, was an active member of the Best Practice Group Papers and Cases

New Centre for Integrated Marketing website

From 1st December, in association with the new University of Bedfordshire, there is a revamped and more friendly website for the CFIM. Same address, new feel. There are many great papers and cases here. more